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krishwaje.com

Start your business without the overwhelm

Start your business without the overwhelm Start your business without the overwhelm Start your business without the overwhelm

Clear, practical guidance to help you turn an idea into a real business 

- calmly, intentionally, and properly.

Get Started

A clear path to starting your business

CLARITY BEFORE ACTION

CLARITY BEFORE ACTION

CLARITY BEFORE ACTION

We start by getting clear on your idea, your strengths, and what kind of business actually fits your life. No rushing. No guessing. Just clarity on where to begin.

STRONG FOUNDATIONS

CLARITY BEFORE ACTION

CLARITY BEFORE ACTION

From pricing and positioning to offers, resources and next steps, you’ll build your business on solid foundations – so you’re not fixing mistakes later.

GUIDANCE AS YOU GO

CLARITY BEFORE ACTION

GUIDANCE AS YOU GO

You won’t be doing this alone. You’ll have honest, practical support to help you move forward with confidence – without overwhelm or noise.

What's included in your session?

60-Minute Strategy Call

A personalised deep-dive into your business to identify gaps, unlock opportunities, and map out your next steps with clarity.

Personalised Business Strategy Document

Sent to you after the session. 

7 Days of Support via Instagram DMs

For any follow up questions. 

TOPICS WE CAN COVER IN YOUR STRATEGY SESSION

Finding the right business model

Finding the right business model

Finding the right business model

We’ll clarify what type of business makes sense for your goals, skills, and lifestyle – so you’re not forcing a model that doesn’t fit.

Product sourcing & suppliers

Finding the right business model

Finding the right business model

Guidance on finding reliable suppliers, asking the right questions, and avoiding common sourcing mistakes before you commit.

Pricing for profitability

Finding the right business model

Meta ads (without burning money)

We’ll break down your costs and pricing so your business actually makes money – not just sales.

Meta ads (without burning money)

Email marketing & optimising your website

Meta ads (without burning money)

Clarity on when ads make sense, what to focus on first, and how to avoid wasting money before your foundations are ready.

Email marketing & optimising your website

Email marketing & optimising your website

Email marketing & optimising your website

How to build an email list early, set up simple flows, and use email to drive repeat customers – not just one-off sales.

Getting stockists & wholesale

Email marketing & optimising your website

Email marketing & optimising your website

Advice on positioning your product for wholesale, approaching stockists, and understanding what retailers actually care about.

MEET YOUR MENTOR

KRISH WAJE

Former business analyst turned full-time founder currently running three successful businesses. I’ve helped grow Lunaire from idea to a multi-award-nominated brand featured across Australia.


With 8+ years of experience in teaching and mentoring, and hands-on knowledge in product development, supplier sourcing, branding, and growth – I now help purpose-driven founders shortcut the trial and error and build businesses that feel aligned and make money.

TESTIMONIALS

Zara

Austin

Austin

"I find Krish really good at explaining and she provided all the relevant resources straight away. Or if she didn’t have them on hand, she sent it across after our call. You can tell she has done so much research because of the way she speaks and explains everything. I am about to start my business and I feel so much better after that session. Thank you, Krish!"

Austin

Austin

Austin


"Really appreciate your time! It was such an insightful conversation and I’ve learnt insanely! Will be investing more time into learning about meta ads! "

Meagan

Austin

Meagan

"My call with Krish was super helpful and informative. It was great hearing and learning from a small business owner themselves who truly understands this space. Krish broke down the basics of Meta ads in a way that felt simple, clear, and actually doable! I’d highly recommend a call with Krish to any small business owner looking to learn more about meta ads and paid advertising options."

Brenda

Brenda

Meagan

"I love how Krish was very open to questions, making it easier for me to learn in this internship. It didn't feel like she was rushing through content for the sake of it, and it was more so focused on us and the pace we were comfortable with."

Mia

Brenda

Martin

"Simple yet detailed explanations of everything, similar to a teacher! Was very easy to understand and implement."

Martin

Brenda

Martin

"Krish's communication was excellent. She presented information clearly, though at times it was a bit fast, making it difficult to take down all the notes. 

Her standards and expectations were clear, which helped set defined goals and personal expectations."

Frequently Asked Questions

Please email hello@krishwaje.com if you cannot find an answer to your question.

That’s totally fine – we can brainstorm ideas together and help you validate your concept from scratch. I’ll walk you through what’s worth pursuing, what to avoid, and how to bring your vision to life without wasting time or money.

100%. The session is yours. You can ask me anything – from who I use to how I found them. I’ll share tools, templates, contacts, and lessons learned. No gatekeeping here – just real, practical help.

You’ll receive a personalised strategy document summarising key takeaways, action steps, and resources discussed during the session. I want you to leave feeling clear and confident, not scrambling for notes.

The session will not be recorded but you are welcome to record your

Absolutely. Whether you're stuck on pricing, growth, retention, or marketing, I’ll meet you where you’re at. We’ll work on refining your strategy, optimiing what’s already working, and identifying blind spots that might be holding you back.

Yes – life happens. You can reschedule your session up to 24 hours before your booked time via the confirmation email you receive after booking.

That’s exactly what I’ll help you figure out. If you’re overwhelmed, I’ll guide the session based on your goals and where you’re at – whether that’s product ideas, marketing, systems, or mindset. You won’t leave feeling stuck.

Let's connect

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